Bonjour is a 100% Arabica coffee. It is a bold, smooth, French Roast. French roast is very dark. About as dark as you can go without completely losing the flavor of the coffee.
French roast is a roasting style that takes beans to the brink of burning. They are exposed to high temperatures causing the famous cracking noise. French roast is not done until a second crack is heard, the beans are dark brown and the coffee oils cause a shiny appearance.